Nike+ Fuel Link Concept
During my time at One & Co, I had the privilege to work with Nike on defining the design and user experience of the Nike+FuelBand. With its unique clasping architecture, the Fuel Link concept is memorable and functional. The minimal LED display puts NikeFuel (a universal way to measure movement for all kinds of activities) front and center.
2010 Design Team: Jamian Cobbett of Nike. Claude Zellweger, Jonah Becker, Scott Croyle, Youenn Colin, Cedric Bernard, and Cory Worth of One & Co.